Let’s Get Rid of the Words “Property” and “Manager”

One of my first jobs as a young housing professional in the 1980s at a local public housing authority was to support site staff, both property managers and social workers, in improving their performance and increasing positive outcomes for residents. I quickly learned that the property managers were the levers for change. As the people who were responsible for daily operations of their complex, they knew the residents on a more intimate level than anyone else in the agency. They also tended to have life experiences more similar to the residents and were able to generate new ideas from a place of greater authenticity and accuracy. 

As I continued on with my career as a nonprofit housing developer and a community builder, I actively sought to work closely with property managers of all types. I have encountered really amazing people working hard to straddle all the inherent tensions built into the role of property managers. I have also met some folks who fell into the work with little intention, operating from a place of fear or inertia, and leaving a trail of unintended negative consequences. 

Most would agree that people like teachers, nurses, librarians, policemen, social workers, and small business owners are vital to a healthy, functioning community. However, residential property managers never make this list. By and large, these hardworking people are underresourced, underpaid, underappreciated, over stressed, and not supported or trained to perform this vital role well in our diverse and culturally isolated society. We could be more connected, mutually supportive, and successful if we invested greater resources into the role of residential property managers, especially for the multitude of affordable housing complexes across the United States.

This investment need not be costly, and it could likely bring a much bigger return than many elaborate and expensive social programs. However, it would require a significant shift in thinking by both those who lead the development of affordable housing and those who own the property management companies. It would also require a different approach to recruiting, educating, and retaining the kind of people who can succeed in these crucial frontline roles.

The one universal ingredient that I repeatedly encounter in each new housing context is the lack of careful and/or creative attention to how to recruit, hire, train, support, and manage the property manager, especially in relation to other aspects of the affordable housing development process. The vast majority of the innovation in our affordable housing industry is devoted to either advocating for programs and funding or securing sites, design, public approval, permitting, and financing.

My business partner, Bill Traynor, and I have been privileged to work with three property management companies over the last year, all of which are developing elements of a new, more human-centered approach and set of practices, which is encouraging. We are also partnering with the National Initiative on Mixed Income Communities to offer our shared philosophy and approach in a number of settings where mixed-income housing will replace older public housing units.

Our hypothesis is that if we (the affordable housing industry) reposition the role of property management to be as important as the property’s design and financing, we can make significant progress in shifting the typical operating culture of fear and division in affordable housing, where residents are afraid of losing their benefits and staff struggle to be creative within a highly regulated framework.

Some of our recommended steps to do this are as follows:

Step One: Honest Acknowledgement of their Challenging Role

Property managers in affordable housing complexes–unlike a teacher or a nurse or even a policeman–are essentially “on the job” 24 hours a day, seven hours a week, in a setting where the residents are often physically present 24/7. They are charged with managing both complex structural (physical and regulatory) and social systems. The social system is extra complex because so much is a stake, the positional power differential is so extreme, and there are social stigmas associated with both those who live and work in these settings. They should be reminded that we are aware of these challenges.

Step Two: Honest Appreciation of the Importance of their Role in the Quality of Community Life

The many thousands of property managers in low-income and mixed-income communities all over the country are deeply and intimately involved in the lives of millions of people and hundreds of communities. It could be argued that the institutional actors that have the most personal connection to the lives of low-income families are the maintenance staff who work in these housing developments. We’ve been stunned that there are few, if any, moments in many management companies when these hardworking people are asked to contribute their insight. What property managers and their staff do, and the day-to-day decisions they make matter in terms of whether our communities work, or fall apart. We need to raise up this role to the level of importance it deserves and resource it as well as we have resourced the building of affordable housing.

Step Three: Use Participatory Research Methods to Reimagine and Redesign the Role

The industry needs to invest time and resources in the redesign of this role, and should look far and wide for perceptions and opinions on new models. If I were asked, my top four characteristics of an excellent property manager would be (1) deep experience either living in or holding other positions within similar housing contexts; (2) excellent communication and relationship building skills across lines of difference; (3) maturity to hold two competing paradigms (one human-centered and the other, highly rigid and regulatory) in a healthy, honest tension; and (4) love of hosting and connecting others in shared physical space.

Step Four: Invest in New Property Management Company Prototypes

The traditional philosophy, form, and practice of the property management business does not support the creation and nurturing of the kind of “property management role” envisioned above. The industry needs to experiment with (and provide funds to support the research and development phase of) a business model that can spark and sustain a new approach to staffing a site, beginning with the property manager role, but including other traditional positions such as the leasing agents, the maintenance staff, and resident services coordinators. And two basic shifts are needed: a shift to shared versus separate goals and a shift to using “co-investment practices” which produce shared aspiration, efficiency, and accountability among staff and residents.

Step Five: Rename the Position

For the reasons noted above, the role needs to be renamed to convey the broad scope of the position and to convey an inspirational invitation for those who might feel called to take on the challenges. I won’t attempt to offer a new name here, but my vote is to get rid of both the words “property” and “manager.”

(Photo credit: amanda, via flickr, CC BY-NC 2.0)

Frankie Blackburn is co-founder of Trusted Space Partners (TSP) based in North Carolina. TSP provides strategic guidance and support in the area of community change to a wide range of organizations and initiatives nationally. TSP is also in partnership with The National Initiative For Mixed Income Housing (NIMIC) based at Case Western Reserve University, providing technical assistance to public and private housing development and property management firms across the US.


  1. Thoughtful article. This shift toward a broader and more comprehensive recognition of the critical nature of this role and how through co-investment we can gain more impact on the side of nurturing community is important. I love the idea of promoting a love of hosting and connecting in shared space through these positions — whatever we rename them! — and that is exciting to think about. For the last 15 years or so of developing properties to reclaim blight in a community-building forum, we were able to do the same thing you are suggesting with what we used to call “security.” We renamed this team “Ambassadors” and looked for the same 4 skills you talk about above. It eliminated all on-cite incidences in an area that was once known for being “the four corners of death.”

  2. Just as we certify any contract personnel, the property manager should require ongoing licensing/certification. Many stay up on the business aspects of their job, but lose the human side of things. Let’s not forget that if these properties are residential, families are involved. This requires an additional level of care…one cannot be robotic in these cases. Call this position what it is…a coalition, this requires an umbrella of positions all rolled up into one.

  3. Our local PHA gradually lost their long term staff. They had come to be depended on by the residents for a listening ear, soc. service referrals, and help in a late rent check. Gradually new staff entered as attrition took our ‘ol timers’. They certainly are more efficient BUT they have created alot of disruption, creation of organized resistance, and linkages to outside tenants rights organizations. This article lets us know that improvements in work flow efficiency do not disallow bureaucracy with a human face. Let’s not forget we serve a human population as well as state and federal housing officials.

  4. As a property manager, I want to thank you for writing this thoughtful post. To be a good property manager, you ought to be passionate about it, or you’ll get tired or give up easily. Not to mention the fact that you have to deal with different people every day with different personalities. I love Carol’s comment, “Management is the be all and end all.”

    • Hi Ashley – thanks for your comment. I am wondering if you are currently a property manager and where? Would you be available for a short phone interview?

  5. I love your article and your understanding of the role of a property manager! I want to assure you that we are doing our part in the Residential Property Management program at Ball State University (Muncie, Indiana) to educate future property management professionals (see our website http://www.bsu.edu/rpm, which is currently undergoing some revisions). There are a few similar academic programs in other states that follow our same standards to professionalize the property management industry through higher education.

    I also support your idea for changing the title of the position “property manager”. In fact, I’ve done some research on the words we use in the industry…landlord, complex, tenant, unit, etc…and none of these serve to lift up the industry the way it should be. I’d be happy to share that work with you.


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