Shelterforce Strategic Plan 2023–2028

Shelterforce, a nonprofit news organization that has been around for nearly five decades, is poised for significant growth in the coming years. Led by visionary leaders and supported by a dedicated board, Shelterforce is already recognized nationally among community development professionals and housing sector experts. As we look ahead, our goal is to become a household name, providing essential resources and fostering community engagement in the fight against housing injustices. By driving forward initiatives in audience development, revenue growth, and partnerships, we aim to cement ourselves as the go-to source for housing justice news. Our vision includes a multimedia platform offering diverse content options, from in-depth articles supporting legislation to activist-serving explanatory journalism.

Embark on an exciting journey with us as Shelterforce evolves to new heights! Over the past year, we’ve engaged in an intensive strategic planning process, resulting in a dynamic five-year living plan approved by our board. This plan serves as our roadmap, guiding us as we strengthen our foundation, enhance revenue streams, and broaden our impact.

Below, you’ll discover our updated mission, vision, and our overarching goals for the future. We invite you to explore the plan and join us on this transformative journey as we continue to push boundaries and make a difference in the world of community development and housing justice.


Shelterforce’s vision is to realize a just society where everyone lives in an equitable, thriving community.


Shelterforce uses the power of journalism to inspire, inform, and hold accountable all those working toward more just, equitable, and thriving communities where every person has a place to call home.

Strategic Goals

  1. Shelterforce will expand our core audience by 25% within five years, reaching more people and a wider range of housing and community development professionals.
  2. Shelterforce will diversify our sources of income to grow our budget by 35% to $1.25M within five years, through a major donor program and an enhanced fee-for-service program.
  3. Shelterforce will become nationally recognized for our in-depth coverage of issues related to affordable housing, inclusive communities, and housing justice.

Anticipated Outcomes

An expanded and more diverse audience, acquired through:

  • Webinar series
  • Social media products
  • Major donor program
  • Editorial services
  • In- person and virtual conferences
  • Partnerships with local & national newsrooms

Download the full strategic plan