Reported Article Housing

While California Fires Burn On, Residents Take on Rent Gouging

Residents have already seen online listings skyrocketing in price—despite laws against such hikes. With fires still raging, LA and Pasadena tenants are demanding protections against rent raises and eviction.

The Palisades Fire that started in the city of Los Angeles, January 2025. Photo by CAL FIRE, the official Flickr account of the California Department of Forestry and Fire Protection

https://www.flickr.com/photos/calfire/54253579557/in/photostream/

UPDATED Jan. 17, 2025 | Amid devastating fires in Los Angeles County that have destroyed thousands of homes and caused surging rents, tenant groups are calling on the city to implement stronger emergency tenant protections, even as cases of price-gouging are emerging on rental listing sites.

The LA Tenants Union has released a series of demands for the city to address the disaster by implementing a rent freeze and eviction moratorium. The union also asked for the city to “seize vacant units, Airbnbs, and hotels” to reserve for people experiencing homelessness, saying, “Everyone deserves housing, throughout the state of emergency and beyond.”

In addition, a coalition of over 70 tenant unions, social justice organizations, and community groups sent a letter to Los Angeles County elected officials with demands for tenant protections, including “swift enforcement of anti-price gouging laws.” The letter calls for a pause on all active evictions during the ongoing emergency, a prohibition on new eviction cases, good cause protections, a ban on algorithmic price fixing, and new rental assistance programs to pay rents, as many people across the county have lost work due to the fire.

The Palisades and Eaton fires have destroyed more than 12,000 structures, including most of the Pacific Palisades neighborhood, and killed at least 27 people. Los Angeles County already holds a disproportionate number of America’s homeless population, with nearly 75,000 people sleeping in the street, in encampments, or in their vehicles each night, a problem that has been exacerbated by the fires.

According to an LA Public Press reporter, council members were set to vote on an emergency motion that would establish an eviction moratorium for “tenants who have experienced economic or medical hardship related to the January 2025 fires.” For eligible tenants, it would ban evictions for nonpayment or no-fault evictions other than for a government order to vacate through January 2026. But LAist reports that the city council declined to vote on those measures on Tuesday, instead forwarding them to a housing committee for review.

[RELATED ARTICLE: What Two Wildfires Reveal About the Cracks in Our Emergency Response]

Rose Lenehan, a member of the LA Tenants Union, told Next City/Shelterforce that any eviction moratorium with these carve-outs would help very few people. The most impacted people would fall through the cracks, Lenehan says, because it would require tenants to keep extensive documentation and appear at eviction court.

“That kind of thing is just such a symbolic media gesture that will actually help so, so few people,” Lenehan said.

The LA Tenants Union is instead pushing for a universal moratorium similar to what the state and city passed during the early months of the COVID-19 pandemic. The union is also demanding a rent freeze for rent-stabilized tenants, whose rents will increase Feb. 1.

In 2023, the Los Angeles city council voted to allow for rent hikes on rent-stabilized units after a four-year pause stemming from the COVID-19 pandemic. The 4 percent hikes — with another 2 percent if landlords cover utility costs — first went into effect Feb. 1, 2024. They can continue every 12 months unless the city council votes for a rent freeze or to hike rents by a different amount. The city council went home over winter recess without voting for another rent freeze, days before the fires broke out, according to LAist.

Lenehan says that if the rent hike on stabilized units is allowed to go through on Feb. 1, “that would be a disaster.” The union wanted an eviction moratorium even before the fires and believed evictions should not have been processed during a homelessness crisis.

A hard-hatted firefighter is silhouetted by roaring flames behind him as he points a hose at something out of frame.
The Palisades Fire that started in the city of Los Angeles, January 2025. Photo by CAL FIRE, the official Flickr account of the California Department of Forestry and Fire Protection

Rental Price Gouging

LA renters began noticing huge price hikes on rental properties immediately after the fires began spreading. California Gov. Gavin Newsom declared a state of emergency in response to the Palisades fire on Jan. 7, and President Biden approved a major disaster declaration the following day.

According to state law, California sellers can’t sell a product or service at a price point more than 10 percent higher than what was being charged prior to a state of emergency being declared. The law covers food, emergency supplies, medical supplies, transportation, hotels, and rental housing. Rental housing that wasn’t already on the market before the disaster is restricted to a maximum of 160 percent fair market value. For goods or services listed only after an emergency declaration, it’s forbidden to charge more than 50 percent higher than the cost of producing the item, according to the attorney general’s office.

In many properties, rents are additionally capped by the California Tenant Protection Act of 2019, which caps rent hikes on most properties at 5 percent plus the local Consumer Price Index (up to a combined maximum of 10 percent.) This year, the law caps rents in Los Angeles County at 8.9 percent in covered properties.

Price gouging in an emergency is punishable in criminal court with a jail sentence of up to a year or a fine of up to $10,000, according to the California attorney general’s office. It’s also punishable in civil court with penalties of up $2,500 per violation. (The City of Los Angeles has a separate penalty for landlords who price gouge, which the council voted on Jan. 14 to increase from $1,000 to $30,000, according to LAist.)

Los Angeles renters almost immediately began noticing listings that ballooned from their original listing prices before the fire, and social media users shared videos encouraging them to report price-gouging to the attorney general’s office. Local prosecutors and the attorney general are empowered to enforce the price-gouging statute, and the attorney general’s office encourages either submitting a consumer complaint to report price-gouging or contacting local law enforcement.

LA Tenant Union member Chelsea Kirk created a shared spreadsheet and Google form for anyone to report rental price gouging on listing sites. As of this writing, there were over 1,000 crowdsourced submissions, which volunteers are vetting.

In a statement to Next City/Shelterforce, the office of California Attorney General Rob Bonta wrote, “Price gouging during a state of emergency is unlawful. The California Department of Justice takes seriously all reports of price gouging and is working with our law enforcement partners to investigate all leads stemming from the Los Angeles fires.”

On Jan. 16, Bonta’s office announced that it is actively investigating price gouging.

Next City/Shelterforce also asked LA County District Attorney Nathan Hochman and LA City Attorney Hydee Feldstein Soto how their offices were addressing reports of rental price gouging and if they intended to take legal action against landlords. Neither office responded by press time.

Hydee Feldstein Soto’s office announced Wednesday that it was investigating cases of price gouging. It also said it had filed two criminal charges for violations of public curfew laws that keep people from being on public streets in evacuation zones, which it said was a measure to prevent looting.

Defending Existing Protections in Pasadena

In the city of Pasadena, where residents are reeling from the Eaton fire in neighboring Altadena, renters were already fighting a push from a landlord group to weaken tenant protections. In 2022, Pasadena voters approved Measure H, a charter amendment establishing a rent stabilization board and certain tenant protections, including just cause for evictions. This year, the city allows for a maximum rent increase of 3 percent in covered units. The law was immediately the subject of a lawsuit from the California Apartment Association, which opposes rent stabilization.

In a Pasadena City Council meeting on Monday, Jan. 13, residents dealing with homes damaged by the Eaton fire pleaded with the council not to roll back tenant protections provided by Measure H, according to public comments, with most tenants also asking for a rent freeze and stronger rent protections to prevent displacement. The Pasadena Tenants Union submitted a statement demanding an eviction moratorium and a total rent freeze on all units during the state of emergency.

The landlord lobby group Pasadena Housing Providers also submitted comment, asking for the city to roll back Measure H protections, arguing that that landlords fearful of the restrictions were keeping units off the market and that repealing the measure would motivate them to rent out to residents displaced by the fire. One broker named Ann-Marie Villicana wrote in to ask that exemptions to Measure H be made for condos and ADUs because “these owners have been reluctant to rent as they are fearful of Measure H.” Villicana wrote that the city should repeal the measure.

A resident named Dan Huynh wrote to say that their family had been displaced by the fire. The resident asked the city to “please pass an eviction moratorium and rent freeze as a matter of urgency and act of compassion for the tenants who have just survived a climate disaster.” Huynh asked the city not to cut rental protections as landlords had requested.

“I question the motivation of landlords who have vacancies but are unwilling to rent these vacancies longterm. As a city coming together after tragedy, we should be prioritizing the longterm safety and security of Pasadena tenants, not cut corners for the benefit of the few,” Huynh wrote.

Ryan Bell, a member of Pasadena Tenants Union and chairman of Pasadena Rental Housing Board, the rent stabilization board established under Measure H, questions the logic of Pasadena Housing Providers seeking a repeal of Measure H.

“Nothing is stopping anyone from putting the unit on the market and renting,” Bell says.

“They’re claiming to want to help fire victims . . . I don’t see any benefits for the fire victims,” Bell says, in exchange for repealing those tenant protections.

Pasadena tenants also wrote in to this week’s city council meeting about damage to their apartments from ash, soot, and smoke, and said that landlords were refusing to conduct repairs.

Bell says one common issue he is hearing about since the fires began is that landlords are using minor damage as an excuse to completely void leases and remove tenants. He says some tenants have leases that can be voided due to partial damage, but that Measure H provides protections that override this clause.

“If it’s damaged and repairable . . . tenants have the right to return once it’s fixed at the previous rents,” Bell says.

His main message to tenants right now is to stay in their homes as long as there are no health and safety issues. “Don’t move out of your units if you don’t have to,” Bell says. “If you have to for health purposes, do that. But don’t surrender your tenancy until you get more answers.”

Editor’s Note: This article was updated to include information about the California Tenant Protection Act and the attorney general’s response to price gouging.

This story was published through a collaboration between Shelterforce and Next City. Next City is a nonprofit news outlet that publishes solutions to the problems that oppress people in cities, inspiring social, economic, and environmental change through journalism and events around the world. 

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