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public opinion

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Backsliding Support and Backfiring Messaging: The Homelessness Conversation Needs a Reframe

Research shows that common messages supporting permanent solutions to homelessness are not working. But there are other ways to frame the discussion.

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A semi-circular dial has a gradation from left to right of red to green, accompanying by 7 faces progressing from angry to smiling
Community Development Field

How Do We Change the Narrative Around Housing?

In-depth public opinion research points to ways to intensify support for housing justice policies—and to a few danger spots to avoid.